make room
Adobe challenged us to create an awareness campaign for the Adobe Experience Cloud for Advertising. Even though this is a B2B campaign, we know at the end of the day it all comes down to the fact that we're talking to another human. In the spirit of making work feel human, our campaign centered around the idea of creating a better work-life balance for the people actually using the product.
enter basiclessons
big splash
When 72% of people know that there is better adtech out there but do nothing about it, something has to change. Media pros having been constantly breaking their backs for work to the point that they forget to do the small menial tasks of everyday life. Enter BasicLessons, picture masterclass but funnier. These snort-inducing videos help you relearn the basics that you've forgotten like replacing a Brita filter or eating lunch slowly. After switching your adtech to Adobe Experience Cloud for Advertising, you're gonna need some guidance for all of that new time that Adobe helped you make room for. With a workday that now ends at 5, who knows what menial tasks you could relearn by bed.
lunch trailer
changing your Brita filter lesson
product push
product ads
With the buzz from the BasicLessons raising awareness, we now take it to the product ads push as a way to talk to the tech-results driven side of our audience. Each ad presents a tech feature of Adobe Experience Cloud for Advertising that will forever change the way their team operates.
