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Adventure made simple
The task? Get more people to think about Delaware when they find themselves with some leisure time. Delaware has everything you want in a vacation, yet it still isn't thought of as a destination spot. This campaign features the promise that Delaware is vacation made simple. Forget the bags, tickets and itinerary because all you need is 45 minutes.
A campaign like this lives primarily in Print and out of home ads. Think travel and lifestyles magazines, bus stops, billboards etc. We want to meet people in their everyday spaces and show them that Delaware means adventure made simple. Coming home from a half day? Looking for weekend plans? Plans cancelled last minute? Look no further because Delaware is your next adventure. Go ahead, vacation on your time.
Copy by me. Art direction co-designed with Charlotte Dawes.
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