Date with confidence
Love can be scary. Everyone wants it, but it can come with risks like falling for the wrong person, being ghosted, or even dating a total clown. Your past experiences can hold you back from trying again. Not with Ship. Ship allows your friends to swipe for you and help you find a love you can be confident in. The task was to attract more users to Ship and increase app downloads. I brought Ship dating with confidence.
Let's face it, if you're dating on an app, then you're most likely on social media. This campaign exists mainly on social media platforms like Facebook, Twitter and Instagram. Some out of home can also be found in places like transit ads, where people are either on their phone (where they can download the app) or staring at the same ads over and over again. Either way we want this download to be as easy as possible, therefore we target our consumers when they're on their phones.
Copy by me. Art Direction by me.
